Article provided by: Storia Photo + Video
Corporate videography in Toronto helps you stand out from your target market. Everyone uses the CN tower but how do you make your product stand out in a crowded market? Professional services understand how to translate your message into compelling content.
Does videography work?
Corporate videography attempts to attach your brand to audio, visual, and text. Ninety-three percent of communication is non-verbal. Only twenty percent of people remember information from text. The presentation of words and the images you use are crucial to the success of your project.
Your potential customers process visual statements much faster than non-visual mediums. Images are processed up to 60,000 times faster than text.
What is conveyed in a single image carries the same emotion as an entire paragraph or even chapter in a book. A picture of a happy family at the zoo is more effective than a single line of text describing the event.
Combining mediums adds potency to the visual. Video combines audio, text, and multiple compelling images in a sequence showing your audience exactly what you want to convey.
What is the return on investment for video marketing?
Multiple factors measure the return on investment. Conversion is typically considered the most crucial factor. Demand Metric and Brightcove found an increase in sales of twenty percent when using video.
In a world where up to 5000 advertisements bombard potential customers every day. Due to the amount of information, most people ignore the images presented to them.
Professional videographers find the most relevant information to present and do so compellingly. This engages your audience frame by frame in a way that gently pushes them to make a purchase. A good message does not overtly sell but captures your audience’s attention, builds, trust, and entices them to act.
Video makes vying for your customer’s attention easier. Google uses branding in search algorithms. This promotes natural and organic traffic over the abuse of keywords. It also means that content must be compelling enough to obtain visitors without search engine optimization.
When content reaches the front page of Google, it must be relevant and useful. Most websites on the first page of results contain a video. With only 29 percent of users reaching the second page of results, this fact is important.
Once on a page, video improves click-through rate. This rate monitors how many visitors proceed beyond the page they initially land on. Video helps instill trust in your content and compels visitors to obtain more information, resulting in increased sales.
This medium is even more effective when combined with brand photography. Beyond instilling your message in print, photography pushes users to visit your stores and website from social media. Tweets with images are reposted ninety-four percent more frequently on Twitter.
Professional production specialists skilled in corporate videography in Toronto promote your brand and push your customers to a sale. Over ninety-percent of our customers claim that the content we produce drives sales. Contact us today to find out how we can add power to your campaign.
Corporate Videography Toronto