Photography by Nikki Cole
Benefits of Hiring a Corporate Photographer for My Social Media Photos
There are a lot of businesses in the Boston area and even more social media accounts. If your business is getting social, it can be highly beneficial to hire a photographer to help set the tone on your social media. Professional photography makes an impact. Generally, professional photos have great lighting, are crisp and clear, and can convey a feeling better than a cell-phone snap. Professional photography can tell a story. A professional photographer is great at pulling a story out of a single picture and also creating a story from a series of photos. When you hire a corporate photographer your photos will have a consistent look. This makes your social profiles easy to look at and your visitors will begin to notice your style. This is a good thing. It’s less hassle. You don’t have to think about taking a photo. If you have a collection of photos at your disposal, you can put your posting on auto-pilot. Photos are properly formatted and sized. A professional knows the right framing and sizing for the various social channels. Your photos will look better. Corporate photographers embrace your brand instinctually. A professional understands your brand colours and guidelines and can […]
I Employ Only A Couple People; Is it Worth Getting Professional Photos Done For My Website?
That’s one of the questions we get asked a lot from small business owners. There’s a myth that corporate photography is only for larger corporations. Actually, corporate photography is a great option for a business of any size. Whether you are a one-person show, have only a few employees or are a large-scale corporation, your business can benefit from professional photography. Your website, your photography, your brochures and your advertisements are all an extension of your business brand. In other words, they all project your image. To be taken seriously, to stand-out among the crowd, or to look professional, it’s important that your images look great. Quality photography, whether corporate portraits or even your banner shots on your website, help convey that your business is professional. If your website and imagery looks amateur, your potential clients or customers may think the same as you. Regardless of your size, you can benefit from corporate photography. And, it doesn’t have to break your budget. Nikki Cole is a Boston-based corporate photographer that works with businesses and budgets of all sizes. If you’re a Boston small business looking for professional photos, give me a call. I can help ensure your photography portray your […]
Most Common Corporate Poses
If you’re in business, chances are at some point or another, you’ve had your portrait taken for work. Corporate portrait photography is a specialty where experience matters. Why? Well, you when you look at hundreds of photographs side-by-side, the really good ones really stand out. Whether online, in a brochure or even on a billboard, if you’re using your portrait to sell yourself, make sure it stands out.   Boston’s Most Common Corporate Poses Arms Crossed General body language rules would dictate that crossing your arms may make you seem closed off. So why is this such a common pose? When done right, it can also portray a sense of confidence. Hand on Chin This is a pose that is trying to say “I’m paying attention and listening”. Angled Headshot One of the most common corporate poses is an angled headshot. It’s flattering when done right. Standing Up Full-body shots are common with corporate photography Leaning on Something Whether seated or standing, the leaning shot helps a person look relaxed. How can your corporate portrait stand out from the crowd? Good lighting, good posture and an experienced photographer are key to ensuring your picture is more than just your pose. […]
What is Corporate Photography?
Not all photography is the same. The various types of situations people want photographed often call for a specific style; thus, specialist photographers came to be. Some photographers specialize in portraits, others in candid shots, some in weddings and some in modeling and headshots. Corporate photography is another photography specialty. Corporate photographers are contracted by companies to photograph a variety of situations including headshots, office and architectural shots, corporate and event photography etc. These photos are then used in advertising and marketing materials, brochures, websites, annual reports, social media and more. Businesses in Boston turn to professional corporate photographers to help them stand out from the competition. Imagery can speak volumes to clients, investors and even potential staff about the quality of services and products, the company culture and the standards of day-to-day business practices. Nikki Cole is an experienced, professional Boston corporate photographer who is called upon to shoot corporate events, headshots, architectural images and more. She approaches each shoot with professionalism and precision. She has a detailed schedule and agenda of image requirements and aims to shoot in a style that is representative of her client’s brand. If you’re looking for imagery to help your Boston business stand […]
Staging the home for professional real estate pictures – Do’s and don’t
They say a picture is worth a thousand words, and when it comes to real estate photos this is true. Afterall, with so many real estate buyers starting their search for a new home online, the real estate photos act as the first impression. Real estate photos are not just an accessory or an afterthought, they’re a main sales tool. This means they need to be done right. Top Do’s and Don’ts of Real Estate Photography DO remove the clutter. DO stage the home. DON’T keep the blinds closed DO hire a professional DON’T try and take the photos yourself. Do show a space from its best angle Don’t limit yourself Do shoot both exterior and interior shots DO plan ahead Quality counts. Shooting commercial and residential real estate pictures is more difficult than it might look. Space constraints, lighting and angles all come into play. The best features a home can come alive in a professional photograph. And that’s the goal, right? Whether a building, a home or interior space, real estate photos help sell. They can help get buyers through the door. But, when done incorrectly they can also turn buyers away. The number one DO when it […]
When Is The Best Time of The Year To Take Commercial Real Estate Photos in Boston
Commercial real estate photos have one important job to do. They need sell a property with visuals. So, one might conclude that the best time of year to take commercial real estate photos is when it comes time to sell. Actually, when taking commercial photos it is best to take photos in a season that does not date the photo. In other words, you don’t want to take photos you might need year-round in the middle of winter. Boston is beautiful year-round; however, scheduling commercial real estate shoots for the winter could date the picture. Fall and spring are especially beautiful in Boston and both seasons have great natural lighting. A beautiful clear day makes for a great time to take exterior photos. If you can manage to capture the photos during the golden hour (right before sunset) you’ll end up with remarkable lighting. Alternatively, you could opt for a time when the building is empty so the emphasis is on the building rather than the people inside or around it. If you’re thinking about hiring a professional photographer for your corporate real estate needs, give Nikki Cole a call. With her extensive experience, she can help choose the best […]
Always Check Your Photographer’s Reviews
When you’re hiring a photographer for a special event, you only have one chance to get it right. The photographer only has one chance to get it right, too. That’s why it’s important you select the right photographer who has the experience, knowledge, skill and style to get it right. After all, in many cases it would be almost impossible to recreate the event, just to grab better photographs. It’s likely you’ll be selecting your photographer based on their portfolio and past experience. Keep in mind, what they’re sharing with you are the highlights of their career. A portfolio is the best-of that a photographer has to share. So, how can you ensure that the photographer you hire for your corporate event or corporate headshots is going to deliver on their promise? Check their reviews! In today’s digital landscape, online review websites make it easy to discover what other people think about a person or a service. One of the great things about reviews is you can learn about potential problems or weaknesses, but also about how the photographer dealt with the issue. One important caveat when it comes to reviews is that it seems to be human nature to […]
Mar 05
Retouching Photos – Where Do You Draw The Line
Have you seen the social media side-by-side type posts outlining a photographer’s ability to manipulate a photograph with photoshop. Suddenly a curvier bride is thin. A thin model is more thin. Blonde hair is brown. A short guy is taller. There are a variety of programs and apps that make it easy to change a person’s appearance. Slim the face. Whiten the teeth. Get rid of a second or third chin. But, how much retouching is too much? The thing with corporate photography is that it is important for the person to look like who they really are. Clients, current and prospective, will see the photograph and when they meet you in person, it’s important that you are recognizable. Generally, corporate portrait photography will include some retouching. Perhaps it is whitening the teeth a touch, clearing up a pimple, or smoothing a few wrinkles. Maybe it’s getting rid of a flyaway hair or an unwanted crease in your shirt. As a photographer, when it comes to retouching, ethics really do come into play. Unless otherwise instructed to completely alter a person’s appearance, retouching should be done to enhance what’s already there. Historically, a professional photographer would pride him or herself […]
Headshots – The importance of professional headshots of your employees for your website
Your company website showcases your business to the world. It provides a good representation of your products, services and it gives your website visitors a good idea of your company values, culture and people. Ultimately, a website is a great way to sell yourself to a wide audience and you can do this by providing a service or product. But, in order for visitors to trust your business, they often want to learn more about you. For most businesses this is done on a team page on their corporate website. This is your chance to show how your employees shine. This is your opportunity to give your web visitors an inside look at the people who are at the heart of your business. This is where you can showcase your professionalism, brand, values and vision. One of the easiest ways to do this is with photographs. Providing images of your key employees offers your web visitors a way to really get an inside look at the people who move you forward. The best team pages do a good job balancing professionalism with personality. Perhaps the image changes when hovered on. The first image showing a professional photo and the second […]
Capturing Memories of Proud Moments and Accomplishments
You work hard and you play hard; that’s often key for a successful career. In fact, those same qualities that make you valuable in your career often keep you busy in your personal life: drive, commitment, and goal-setting.  So, it’s fitting that when you achieve a business or personal goal or milestone that you capture the moment. After all, you should be proud of your accomplishments.  When it is a personal achievement, often your clients will be proud of you too. Whether it’s running a marathon, completing a triathlon, finishing a painting, performing on a stage, golfing, or anything, your proud moments matter. Just like with corporate headshots, Nikki Cole is there to capture your personality with portrait services. A well-shot portrait does more than show people what you look like, it helps them learn who you are. It showcases your personality, your talents and your commitment. It’s good to think beyond a corporate headshot. A professionally photographed portrait or capture of your accomplishments stands out among the candid shots. The lighting, the feeling and the moment all come through in a way a cellphone camera just can’t quite capture. If you’d like your client base to learn a little […]