With the popularity of networks like HGTV and DIY Network, Real Estate Agents have really had to up their game when selling a home. Clients are becoming more savvy and educated when shopping for a new home. As with most industries, Real Estate has gone digital. Web pages are the new flyer. Buyers won’t even visit a home without seeing photos they love. This makes real estate photography even more important when selling a home. The photos of your home can make or break you in the sales process. I’m always surprised when I see agents taking their own photos in Real Estate sales. These images are your calling card. They are your introduction to the market. A recent client, Kevin Ferrara of Cottage Hill Real Estate was kind enough to share a recent experience with Photography by Nikki Cole… “Not only is Nikki Cole extremely talented, she is joy to work with and has a great vision as seen by all her work. Nikki asks how I plan to market the home before shooting and creates images that showcase the features I feel are the key selling points. It makes for a seamless process. Her pictures have […]
Today, I hope to introduce you to a new, fancy photographer’s term. The famous (or infamous) grip-and-grin photo. When planning to photograph a corporate event, I’ll always ask my event planner whether they want candid photos, grip-and-grins or a mixture of both. If this is the first time we’ve worked together, they’ll often not know the difference between the two. So let’s start there. Candid event photography helps to tell the story of your event. When taking candid photos, I normally stand further away from my subject and photograph them interacting naturally. The subject should not know they are being photographed. In order to be great at candid photography, you’ve got to be patient and observant. You’ve got to study your subject and know when something interesting is just about to happen. Then you’ve got to capture the moment at just the right time. I’ve always thought my background in event planning has made me better at candid photography. I’ve been studying guests at special events for decades! Grip-and-grin photos (or more formally called posed photos) are the exact opposite of candid images. Posed photos require the photographer to approach the guests and ask if they would like […]
