Have you ever seen those posed portraits where the families are all wearing matching outfits? The portraits look nice; however, when sometimes they can seem contrived. When it comes to capturing families or corporate portraits, the goal is to capture the spirit and personality from within, rather than try and create it.

• Color of Clothing – While you could have everyone wearing matching outfits, it can look too staged. Instead, consider a color or shade and have everyone wear an element of clothing with that color or shade. Or, consider a tone. For instance, bright or muted colors. People do not have to wear the same thing to look good in a portrait. In fact, if they are wearing something they like and are comfortable in, they will feel better which can make a difference.
• Hairstyle – Consider the theme or purpose of the photograph and style your hair appropriately. Well-done, tidy hair styles photograph well. That being said, your portrait should always look like you, which means now is not the time to try out a new style or color.
• Make-up – The right makeup can look fabulous in a photograph. Again, it is all about what you want the portrait to achieve. Keeping makeup natural will help ensure your picture looks like you.

 
Since portraits are often displayed, it is normal that you want to look your best in a photograph. Keep in mind, looking like yourself is key. A great photographer can bring out your personality so it is ok to keep your clothing, makeup and hair simple.